Mangalore's Hollywood Bar has been around since 1964. They've been functioning with a simple sunboard outside the building. A growing student population and shifting tastes called for a strategy rethink. With a second location ready to open and an updated menu, they needed a new identity design and visual direction to support it.

Reminiscent of an American diner, they wanted a warm and inviting visual language that would attract a younger, more urban student-crowd while still keeping their old patrons in mind.