Mangalore's Hollywood Bar has been around since 1964. They've been functioning with a simple sunboard outside the building. 

A growing student population and shifting tastes warranted a brand strategy rethink. So, with their new second location ready to open and an updated menu they needed a new identity design. Reminiscent of an American diner, they wanted a warm and inviting visual language that would attract a younger, more urban student-crowd while still keeping their old patrons in mind.