Mishta is a sweets/savouries brand from Kottakkal, Kerela. Known for producing wonderful north-Indian sweets and snacks, they wished to match their brand's perception their products' quality. Their strategy to do so started with re-designing their stock packaging boxes. 

The older boxes did not help differentiate the brand nor did they work as giftable items. We came up with a new tile-based packaging system with elements inspired from north-Indian and Malayali visual culture.