In this hypothetical, Mushk is a new sustainability-first haircare brand in need of a wordmark and packaging for their range of shampoo bars.

Positioning Mushk as an alternative to liquid shampoos for eco-conscious customers in tier-1 India, I designed a logo for the brand and a packaging system. I made 2 variants of the shampoo bars. The process began with branding exercises, followed by iterations for visual identity and ended with prototyping.

This was a classroom project facilitated by Kannan Mehta as a part of my postgrad course.