Alternative Haircare for the Eco-Conscious
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Mushk Shampoo Bars
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Personal Care (FMCG)
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2021
Mushk is a sustainability-first haircare brand. They required a packaging design for a range of shampoo bars, positioned as an alternative to liquid shampoos for eco-conscious customers in tier-1 India. I designed a logo for the brand and a packaging system. The process began with branding exercises, followed by iterations for visual identity and ended with prototyping. This was a hypothetical project, part of my course work at Srishti, facilitated by Kannan Mehta.
Logo Design
Packaging Design
Branding