Predicth Financial is an Australian finance advisory and wealth management firm from Queensland. 

After over a decade in finance, Nithesh Aranha decided to start his own venture. The opaque practices and complex hierarchies of firms in his industry never sat well with him. So, ethical conduct, open conversations and simplicity became his brand's main focus. He needed a functional visual identity that evoked the same. 

Predicth also needed to visually differentiate from its local competition, look industry-appropriate and still seem approachable.