Nithesh Aranha, a seasoned Queensland-based financial advisor, chose to step away from his job at a traditional firm, due to their opaque practices and complex hierarchies. He came to us for a fresh identity design for his own venture: Predicth Financial. We built a visual identity system around his company's core values of trust, ethical conduct, open conversations and simplicity. An important requirement for the client was to stand out among the local competition while still presenting as industry appropriate.